Bear with my rants and raves, the event comes at the end...
Fellow blatters.
A central theme in our loose planning for the California Caterham Club has been to get car enthusiasts from different camps hooked on the Seven concept. As a part of this we have deviced a both cunning and devious plan to get people to own a Caterham.
The plan is built around the concept of easing the transition from the barren, empty and cold world of non Caterham owners, to the glorious warmth and superior life that follows from having a Seven in your garage.
The plan goes something like this:
1. Get people to the site.
We plan to hand out stickers with our logo, slogan and web address that we'll attach to the sexy rear end of our cars. When we drive down the street, we can channel the interest generated in the cars to this website.
2. Get people to sign up for a demo night.
The site will allow people to sign up for a demo night. Every month, or so, we will gather in a garage with one or more Sevens, and show what is involved in building one.
We'll explain the steps of assembly, the tools and knowledge needed and where to get help if something goes wrong.
3. Get people to rent a car.
In order for someone interested in a car to really get the feel for it, we plan to try to get the dealers to setup a rental program. With this program, a prospective owner can really try out the car and decide if he/she likes it or not.
4. Get people to purchase the car.
This step is between the dealer and the future owner.
5. Help people assemble and register the car.
Here we are looking at mentoring programs or maybe even paid assistance and support, if the dealer does not provide it. The club would have a list of people who knows the Seven well and are willing to help out.
It is then up to the owner and mentor to agree on the level of help and reimbursement.
---- THE EVENT ----
I was thinking of trying out step 2 when I get back from Sweden. We have a car (mine), and a garage in Orange County where we can hold the meeting.
My question to you is, how many of your friends, co-workers etc, do you think would be interested in such an evening? If there are more than five, I will probably give it a shot a weekend evening.
I would really, really appreciate if you can ask around and check out the level of interest out there and post a reply to this message.
TNX!
/Magnus F.
Fellow blatters.
A central theme in our loose planning for the California Caterham Club has been to get car enthusiasts from different camps hooked on the Seven concept. As a part of this we have deviced a both cunning and devious plan to get people to own a Caterham.
The plan is built around the concept of easing the transition from the barren, empty and cold world of non Caterham owners, to the glorious warmth and superior life that follows from having a Seven in your garage.
The plan goes something like this:
1. Get people to the site.
We plan to hand out stickers with our logo, slogan and web address that we'll attach to the sexy rear end of our cars. When we drive down the street, we can channel the interest generated in the cars to this website.
2. Get people to sign up for a demo night.
The site will allow people to sign up for a demo night. Every month, or so, we will gather in a garage with one or more Sevens, and show what is involved in building one.
We'll explain the steps of assembly, the tools and knowledge needed and where to get help if something goes wrong.
3. Get people to rent a car.
In order for someone interested in a car to really get the feel for it, we plan to try to get the dealers to setup a rental program. With this program, a prospective owner can really try out the car and decide if he/she likes it or not.
4. Get people to purchase the car.
This step is between the dealer and the future owner.
5. Help people assemble and register the car.
Here we are looking at mentoring programs or maybe even paid assistance and support, if the dealer does not provide it. The club would have a list of people who knows the Seven well and are willing to help out.
It is then up to the owner and mentor to agree on the level of help and reimbursement.
---- THE EVENT ----
I was thinking of trying out step 2 when I get back from Sweden. We have a car (mine), and a garage in Orange County where we can hold the meeting.
My question to you is, how many of your friends, co-workers etc, do you think would be interested in such an evening? If there are more than five, I will probably give it a shot a weekend evening.
I would really, really appreciate if you can ask around and check out the level of interest out there and post a reply to this message.
TNX!
/Magnus F.
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